Mayr Melnhof Karton AG – Lobbying Governance & Transparency

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Lobbying Governance

Overall Assessment	Analysis	Score
Strong	Mayr Melnhof Karton AG has established a governance process that integrates senior leadership oversight and formal procedures to align its external engagement on climate matters with its overall climate strategy, but it does not publish any dedicated climate lobbying audit or explain criteria for assessing its involvement in trade associations. Specifically, the company notes that “The Management Board is directly involved in influencing engagament activities in order to ensure that they are consistent with the overall strategy regarding climate change,” and that “Another mechanism is the involvement of internal experts (e.g. Head of Group Sustainability) as well as external consultants to prove consistency with the comapnyÂ´s strategy.” It further describes that “The Group Sustainability team of MM is also regularily involved in working groups and committees of various activities (e.g. working groups of CEPI and EUROPEN),” demonstrating indirect lobbying oversight, and confirms that “For any planned activities and/or communications on climate-related topics, we have established an internal approval process which is in the lead of the Group Sustainability and Marketing team,” indicating a formal review and sign-off. We found no evidence of a published audit or third-party evaluation of climate-lobbying alignment, nor are there disclosed benchmarks for exiting or challenging associations whose positions may conflict with the company’s climate objectives. View Sources	3

Overall Assessment

Analysis

Score

Strong

Mayr Melnhof Karton AG has established a governance process that integrates senior leadership oversight and formal procedures to align its external engagement on climate matters with its overall climate strategy, but it does not publish any dedicated climate lobbying audit or explain criteria for assessing its involvement in trade associations. Specifically, the company notes that “The Management Board is directly involved in influencing engagament activities in order to ensure that they are consistent with the overall strategy regarding climate change,” and that “Another mechanism is the involvement of internal experts (e.g. Head of Group Sustainability) as well as external consultants to prove consistency with the comapnyÂ´s strategy.” It further describes that “The Group Sustainability team of MM is also regularily involved in working groups and committees of various activities (e.g. working groups of CEPI and EUROPEN),” demonstrating indirect lobbying oversight, and confirms that “For any planned activities and/or communications on climate-related topics, we have established an internal approval process which is in the lead of the Group Sustainability and Marketing team,” indicating a formal review and sign-off. We found no evidence of a published audit or third-party evaluation of climate-lobbying alignment, nor are there disclosed benchmarks for exiting or challenging associations whose positions may conflict with the company’s climate objectives.

View Sources

Lobbying Transparency

Overall Assessment	Analysis	Score
Strong	Mayr-Melnhof Karton AG provides a solid level of detail on its climate-related lobbying. It names two identifiable EU policy files it seeks to influence—the Packaging and Packaging Waste Regulation (PPWR) and measures within the European Green Deal—stating, for example, "We have been involved in the legislative process for the Packaging and Packaging Waste Regulation (PPWR), via national and international associations." The company is open about how it lobbies: it works through CEPI, ECMA, the 4evergreen Alliance and “outreach taskforces, working groups and expert committees,” and also engages in “directly contacting policymakers” to ensure its views are reflected in EU rule-making. Finally, it explains the concrete outcomes it is pursuing, aiming "to substitute plastics and increase the recyclability of our product lines," and advocating specific amendments such as "to exempt the recycled content target for fibre-based materials" and to avoid “the implementation of a ‘negative list’ of packaging characteristics” while deleting “exemptions for cardboard from reuse targets.” By disclosing the policies addressed, the channels used and the detailed changes it seeks, the company demonstrates a strong degree of transparency around its climate-policy lobbying activities.	3